And changed the stroke style to a brush stroke for it to have that street vibe. If you have a look at how "YU" is written in Japanese, you will notice it looks more like letter "P", so what I did is made my version of “YU” look more like "y". So I googled how to write "Yu" of Yukiko in Japanese (displayed on the last image) and converted it to a more abstract and modern shape. From that I took the idea of having the letter “Y” as the icon, so when I was searching for how to write Y in Japanese, I read that Japanese is not written like English, instead each “letter” in Japanese represents a whole syllable in English. ![]() In their brief, they mentioned several ideas to work on and had several images where they tried doing the letter “Y” in Japanese. The brand is named after their Japanese Akita, named Yukiko. This clothing range will be sold worldwide. Since his arrival at Dior (PARIS:CDI.PA +0.38) five years ago, the designer has made his mark with a new creative luxury template that is now ubiquitous across the industry. Sweaters, polo shirts, T-Shirts, jackets and pants. Yukiko London will be streetwear fashion, high quality garments.
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